It wasn’t less than a surprise for mobile industry when Sony CEO Sir Howard Stringer stated that the company is considering splitting with the partner Ericsson.
In the late ‘90s, both these companies enjoyed moderate success as two different handset makers, but in a joint venture they established a decent business that got enough popularity especially in Europe.
However, in recent times, the company was forced to lower profit expectations apparently promoting a change from the Japanese half.
In an interview with a German newspaper Stringer told that “No doubt, it’s a difficult year but it’s never an easy thing to buyout a partner.” …read the rest of this entry»

The secret was already out that Nike and Apple were teaming to introduce yet another Nike+ equipment and this time for Apple’s popular new products like the iPhone and iPod touch. Putting to rest any doubts, screenshots of the product have now been made available and it has piqued consumer interests. It is further said that the new device will make great use of the 3G technology for uploading training data on the go. Those using the software will be able get immediate performance graphs right in their handsets.
It’s an open secret that like Motorola, Sony Ericsson (SE) brand is on decline worldwide and the company is putting its utmost efforts to halt that decline. Now Sony Ericsson has decided to get parent company Sony more involved as it has called in the brand name Bravia.

