Face book has proved itself best social networking site. Success story of Facebook has set examples for other social networking sites as well. “The social network” is a movie that has disclosed many unknown things about the Facebook and its co-founder Mark Zuckerburg who studied at the Harvard University. “The Social Network” won 4 nominations in the Golden Globes and has been nominated for the Oscar Award. Mark Zuckerburg has been named as the” most influential person of the Year 2010” by Time Magazine.

Facebook is the biggest website in the US officially.

Since the evolution of Facebook and other social networking sites, many multinationals has used these sites as a medium to run their Advertising campaigns. Brand Managers and Marketers are well aware that social networking sites are very useful to reach million of people, as Facebook is number1 among them and have more than 500 million active users, it has always been the first choice of Brand Manager and Marketers of Multinational companies. Day by day increasing popularity of Facebook has compelled this social networking site to redefine its vision for the future of social web.

Facebook to unveil future vision for the future of social web is spreading like virus in the market. Commercial Director of Facebook UK will reveal the Facebook’s vision for the future of social web in an exclusive keynote on Wednesday, 2nd March at the UK’s largest marketing event TFM&A(Technology for Marketing and Advertising). This event will take place at Earls Count 2 in London. Renowned industry expert will also contribute in it and will deliver Free Keynote educational programs. Speakers from Google, Microsoft, Experian, eBay, Facebook etc will contribute in this event. As per schedule speaker from Facebook will deliver speech on title “The future of Social Web: Facebook’s vision for Brands being social” on day 2nd of the event i.e. 2nd March from 11:30 to 12:15.

Facebook has chosen TFM&A as a platform to unveil its vision for the future of social web just because it is the biggest opportunity for the Global exposure of its vision as all the leading companies, Top multinationals and World renowned brands are going to participate in this spectacular event of the year 2011.

Internet has really changed the way we do business because it provides all the information that customers want. Today, most customers are well aware of the products they need to buy and services they should hire because they read about it on the internet. Hence, the customers already have the information handy to ensure that they don’t buy products that would not be effective. Hence, marketers across the world and big companies have to think out of the box to ensure that customers still buy their products and services in the market.

However, they have to stay one step ahead to ensure that the sales figures never drop down.
The market competition is really stiff and hundreds of different companies battle it out with their marketing skills to overtake each other. However, in the recent times content marketing is really becoming the most popular way to attract more customers because customers are able to relate with it directly rather than following the old marketing ideas where the entire emphasis was on selling products and services rather than looking at the needs of the customers. Rodale Marketing is one of the leading companies that provide custom content marketing to big and small companies across the globe. The company is one of the biggest content marketing companies in the United States.

So what keeps Rodale Marketing ahead of other marketing companies? Although every marketing company thinks about promoting the client company Rodale thinks about bridging the gap between customer needs and business objective of the client company. This is really crucial in a world where marketing competition is really stiff. A lot of companies concentrate on selling their products and services without taking into consideration the fact that they also need to take a look at customer’s requirements. Rodale ensures that they also take into consideration the requirements of the customers because only when the customers feel that the company products can satisfy their requirements they will go ahead and purchase the products or hire their services. On the other hand, Rodale is a multichannel content distribution and therefore they ensure that the marketing is done through various channels like blogs and video sharing sites.

Starting a business is really easy because all you need is a good idea and some money to invest which can be arranged easily from various bank loans but the problem begins when it comes to marketing and promoting your new brands. A lot of new entrepreneurs never make it to the top because they don’t know how to take their new products and services to their customers. Market competition is becoming tougher day by day and therefore there is always a competitor for every business. Hence, it becomes really important for every business owner to stay one step ahead with better promotion ideas and marketing plans.

ARC is a content engagement platform that gives you that edge over your competitor. The biggest factor that you get with the help of ARC is that you are able to engage with your customers so that you know more about the requirements of your audience. This is very important for those businesses who are developing and want to make it big in the market in the future. With the help of ARC engagement platform you can know more about the new trends and demands that are emerging in the market so that you can plan your business strategies similarly.

Apart from that ARC gives you an edge to reach more audience no matter wherever you are. Business owners today are looking for maximum exposure of their products and services and with the help of proper marketing strategies they are able to reach more audiences. With the help of ARC you can put your business ideas not only on simple content websites but also on different popular blogs and social networking sites that would give maximum exposure for your business. This is really crucial for your business as more audience will give you better business.

ARC also provides you with an advantage of using multiple content distribution. Hence, you are not only limiting your marketing plans through content writing but also through downloads, links, and images and videos on different websites. Video marketing today is much popular than any other marketing strategy and business people would like to optimize it.

Business competition is really becoming competitive today as new entrepreneurs are coming up with new ideas to expand their business and impress their clients and customers with new business strategies. Hence, it becomes really important for the business owners to have better business tools and gadgets that can help them and their employees to work in a better way to satisfy their clients. Today, businesses across the world depend a lot on technology and therefore it is very important that you store your electronic data in a better way to improve business productivity.

In one of the Ricoh business announcement it was announced that Ricoh is changing the business model for the MDS also known as Managed Document Services. It was further announced that Ricoh will be shifting the business model gears for betterment of the company and the investment will be of $300 million. This will not only help Ricoh to achieve their business targets but also help their customers to improve workflow and increase productivity. Ricoh further revealed that in a research that they conducted with IDC it was found that more and more companies today spend on effective office document management. Angele Boyd, IDC Group Vice President and General Manager of Imaging/Output Document Solutions and SMB also explained that today most companies that spend $250 million on their office document management will be able to save $6 million with the help of Ricoh’s new office document management.

In another research done by Ricoh and IDC together it was found that most companies are already aware of the information and business workflow. However, they don’t know where exactly the problem lies and how they can bring down their overall cost of production. Since Ricoh is already a pioneer in this field they found out that factors like low level of awareness among the executives about office documentation and fragmentation of departments in the company can be the reasons behind it. While announcing Ricoh’s future plans President and CEO of Ricoh, Shiro Kondo said that it will help both Ricoh and its customers to be more productive in the future and to achieve business goals.

1.Google:

Google is a big global brand name, both online and offline. Nowadays people can simply google everything that they wish to know and take advantage of their different services. Google deserves credit for offering clarity where most other portals employ a jungle of links

2.Apple:

One of the most famous corporate logo in the world is the apple logo. Apple is a leader in computer and digital technology. Apple subscribes to the “less is more” theory and uses it to powerful effect, both in product design and advertising.

3.Nike:

Nike is a global brand and enjoys popularity of its brand name which is recognized all around the world.It is the number one sports brand in the world. NIKE designs most of its footwear for athletic use; however, in order to diversify its products, a large percentage of their products come from sales of footwear, apparel, and accessories for casual and leisure purposes.

4.Target:

Target brand’s strength shows in our iconic Bulls eye, which today is recognized by 96 percent of Americans. “Expect More. Pay Less” is the Target mantra. They also state what they believe in, “Connecting business and community, affordability and great design”

5.Starbucks:

Though experimenting somewhat outside of its charter with breakfast and lunch options in select markets, and offering branded music compilations, it seems safe to assume that Starbucks’ impact on the daily need for caffeine isn’t waning. A relatively cheap treat, Starbucks is a good example of socialized luxury.

One of the most popular wine producers of the world is Bacardi whose products are available in many major parts of the world, and it is desperately expanding the positivity of being together with friends. The rum of Bacardi is one of the most popular in the world especially in United States and this is the company’s aim to bring the people closer to each other and spread the message of social closeness in the air. Recently the company had arranged a survey on 5,000 people from American public and that was entitled as ‘BACARDI Together Index’.

Let me discuss some of the points of the ‘BACARDI Together Index’ with you because it was a very interesting survey that showed many interesting facts. The survey has showed that the daily interactions through the social media are not as better as the meetings and fun time with friends and family.

The main point that the company showed after carrying this survey was that the “social media togetherness” is not the same as “in-person togetherness”. The Bacardi is though a producer of almost every kind of wine and such drinks but the company always suggests taking these drinks at a very positive level as the extra consumption could be dangerous for the health as well as for the social life.

The company has been serving the people since 1814 and being such an old company, Bacardi has continued its passage of winning the hearts of people. In the Bacardi Together Index the different issues of People’s social life were discussed and that was very nice to know how much the people value the personal life over the most popular social media life. The 47% of people living in the city and 44% living outside of city were reported to be the highest scorers in the range of BACRADI Together Index.

One thing that the company emphasized was “Drink Together Responsibly” and this is what I have told earlier that the company’s chief focus was to tell people that these alcoholic drinks are produced for them but they should take all of them in a very positive manner.

Are you planning to gift some toys to your kids this Christmas? Parents are always willing to provide their kids with some kind of entertainment that would keep them engage whenever possible and toys are the best thing for kids. There are millions toys available in the market but every toy is made for certain age group and since every kid has a different taste it is obvious that all kids will not like all kinds of toys. Hence, it comes to you to decide which toys are really good for your kids. Some parents take a lot of time in order to decide which toys are cool for their kids because they really don’t know what appeals to their kids.

Hence, if you are confused then the best way to go about it is to check some of the best toy reviews available on the internet. Websites like timetoplaymag.com provides you with some of the best toy reviews that will help you to decide which toys you should buy this Christmas for your kids. The reviews on timetoplaymag website are simple and straight to the point and therefore there is no waste of time. You can browse through some of the best toys available in the market and read what the toy experts have to say about them.

The idea behind toy review is that it makes it easier for the parents to decide which toys are better for their kids. The review focuses on educational and entertainment part that a particular toy will provide to your kid and therefore it becomes easier for you as a parent to make your choices. On the other hand, toy review websites like TimetoPlayMag.com saves a lot of time because you don’t have to go through all the pain of searching toys in the market. The website provides you with the list of toys that have been launched in the market so that you can assess some of the best toys rather than going through millions of toys available in the market. You can even sit down with your kids on the site and see which toys they like so that you can buy those toys online.

The Timberland Company has initiated a program to plant 5 million trees in the coming 5 years to solve some of the critical issues that need to be addressed regarding the high risk environments. Timberland is a global leader in the design, engineering, & marketing of premium-quality footwear, apparel, & accessories for consumers who value the outdoors & their time in it. By this program the Timberland Company aims to hel in reducing hunger, protect wildlife, create jobs as well as preserve our environment.

The two areas which have been selected for this reforestation of 5 million trees are Haiti and China’s Horqin Desert which were the most affected areas due to deforestation.
Help Timberland to Plant Trees

As a measure to make people more aware of this program and involve them in the process Timberland has launched a Facebook application by the name of Timberland Earthkeepers Virtual Forest, which has been developed by digital marketing agency, Bridge Worldwide. This application user on Facebook can help Timberland in planting more number of trees beyond the target of 5 million trees. The larger this virtual forest will grow the more trees would be planted in the coming year.

While planting trees a user can name his forest or add message’s to his friend’s trees in the neighbouring forest. With each level they play they can compare their ranks against the other players of the game. It also contains several videos which introduces the farmers participating in Yele Vert proving in-depth information regarding Timberland’s reforestation efforts. These videos also explain that how the efforts by the users through their online actions contribute to the company’s program. While one plays this game the real world impact can be seen by the plantation of 1 million trees or plantation by Timberland depending on the virtual forest size till October 31, 2011 whichever is earlier. With this application Timberland aims to provide people an opportunity for being engaged and concurrently lend a hand to support this meaningful program in its efforts.

For getting started with planting your own virtual forest on Facebook visit Facebook.com/Timberland. And for further queries on Timberland’s commitment to reforestation, visit Timberland.com.

If you are all excited and have been following this year’s highly dramatic Tour De France, then there is something else that you should not be missing either and that would have to be the Tour De France Guide for this year’s race. This is a special edition that is being published by the Bicycling Magazine and ay bicycling enthusiast and others who are following this year’s race should not be missing out on this guide as it will have all the information and updates and any kind of expert comments and opinion that you would want to know about.

Photo by USAG Benelux

The Tour De France guide therefore would be a special magazine where all the experts will be free to give their opinions on all the action, and any well seasoned sports enthusiast will tell you how important all that commentary is and how useful such a guide and magazine can be to stay updated about the race. So, if you are one of those people following the race, hurry and subscribe to the guide as soon as possible.

The other reason why fans all around are so excited about the Tour De France guide just as they are about the match itself is because of all the drama that the race is involved in this year especially. Lance Armstrong of course is going to be trying very hard so that his team can get back their glory again, but his bitter rivalry with Alberto Contador who of course was his teammate not so long ago is very thick in the air, and fans cannot wait to see how this all churns out. This Tour De France Guide therefore would be the perfect way to find out about all this drama as well, as they will be keeping you updated about everything happening in the race itself.

In fact, the editors who work for the Bicycling magazine are now claiming that this year’s race of 2010 is actually going to go down in bicycling history and become one of the classic races because of all the high stakes and the drama that is a part of it now.